In this scenario, WhatsApp is great for companies because it’s their customers’ favourite app, has many great features, and means immediacy. While customers’ expectations constantly change, providing them with what they want is essential. Since its creation, WhatsApp for Business has become fundamental for small businesses to improve engagement and customer experience. The new version allowed businesses to create profiles, set up quick replies, and add links. The company – acquired by Facebook in 2014 – decided to go further and created WhatsApp Business. By then, WhatsApp was fully encrypted and launched for Mac and Windows. And it’s free.īut it was in 2018 when WhatsApp became a game-changer for businesses. What’s more: it has no ads, gimmicks, or games. In the last ten years, WhatsApp has evolved from a simple alternative to SMS to a full-fledged app that supports videos, documents, photos, location, and voice calls. A Brazilian doctor working in the US could talk with her family a Spanish student doing a master’s in another country could stay in touch with his friends in real time. WhatsApp was simple, secure, and reliable. Its accessibility made it grow in popularity – No matter what smartphone you had or where you lived, you could use WhatsApp to chat with your loved ones. What did people love about WhatsApp? It was super easy to log in – people could log in only with their mobile number and without the need for SMS plans.Ī few years later, WhatsApp continued growing and launching versions for other smartphones. Over time, it became an internet-based instant messaging application. IPhone users found it fun and started using WhatsApp to send and reply to their friends’ statuses. WhatsApp’s developers took advantage of that update by sending notifications every time users changed their statuses. But, far from giving up, they continued making improvements.Įverything changed for WhatsApp when Apple launched the push notifications update to remind people to use their apps. The first version didn’t have much support. It was created by Brian Acton and Jan Koum, two ex-employees at Yahoo! – who saw a huge potential in the Iphone’s App Store.įirstly, they wanted to build an app where users could show their statuses – “I’m studying” – “Boring”. In 2009, WhatsApp changed how people communicated with each other. If your customers want you to be on WhatsApp, what are you waiting to start using it? In a survey made in 2020 by WhatsApp, 75% of adults said they want to communicate with a business like they do with their family and friends. Still, the most important is that it allows organisations to build relationships with their customers, employees, citizens, and patients by interacting with them in a super confidential and close way. Using WhatsApp for business communication is a win-win for many reasons. But it would be best if you empowered them with a more widespread, engaging, and easy-to-use channel like WhatsApp. If you are already using SMS, Email and Voice, it’s great. With 2 billion users in over 180 countries, it is a must-have for enterprise communication because it allows engaging, supporting, and selling almost without limitations.Īccording to our research, 85% of smartphone owners prefer messages to calls or emails. WhatsApp has become the favourite mobile messaging app worldwide. This guide will explain all you need to know about WhatsApp for Business and how to implement it in your communication strategy. With the creation of WhatsApp for Business, customers across different industries expect companies to have presence in their favourite app. WhatsApp goes beyond being an app for communicating daily with friends and family.
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